Win the winter searches
Separate pages for boiler repairs, new boilers, servicing, emergency plumbing and the towns you cover. Your Google profile gets the right categories, service areas and regular updates through the busy season.
SEO for plumbers and heating engineersBoilers break at 7pm. Be the plumber they reach.
Most plumbing and heating searches are urgent: no hot water, a leak through the ceiling, a boiler showing a fault code. People choose from the first few names on Google and the map. I get you onto that shortlist and make sure the enquiry reaches you, whatever the time.
Free, no obligation, and you keep the findings either way.
Searches that bring work
What customers type when something goes wrong.
Repairs and installs are different searches from different customers. Each needs its own page, so Google can match you to the right one. Replace [your town] with the places you cover.
- emergency plumber near me
- boiler repair [your town]
- no hot water
- new boiler installation [your town]
- combi boiler replacement
- boiler service near me
- burst pipe repair
- blocked drain [your town]
- landlord gas safety certificate
- bathroom fitter [your town]
Sound familiar?
Where plumbers lose jobs online.
Boiler installs buried on a services page
New boilers are some of your best-paying work, but they're often one line on a general page. A dedicated page for installations, with the brands you fit and a clear way to get a quote, gives Google and customers what they need.
Your Gas Safe registration is hard to find
Customers and AI tools look for proof you're qualified. If your registration and accreditations aren't clear on your site and profile, you look the same as everyone else.
The phone rings while you're under a sink
Missed calls in winter are lost jobs. If there's no way to leave details online out of hours, the customer moves on to the next result.
What you get
What I do for plumbers and heating engineers.
Be the answer to “no hot water”
Plain answers on your site to the questions homeowners ask, like how long a boiler install takes or what a service includes, written so ChatGPT and Google's AI answers can quote you.
Take the job while you're on a job
An assistant on your website takes the customer's name, address and the problem, including any boiler fault code, and sends it straight to you.
Trust
Make your Gas Safe registration work for you.
Anyone doing gas work must be on the Gas Safe Register, and customers know to look for it. I make sure your registration, manufacturer accreditations and guarantees are shown clearly on your website, your Google profile and in the details AI tools read.
Pricing
£149 a month. One new boiler covers it many times.
It's £200 to set up, then £149 a month with no contract and 30 days' notice. A single boiler installation or a handful of repairs a month more than covers it, with no fee per lead.
There's no long contract and I never promise a number one ranking, because nobody honest can. I promise the work, a clear report every month, and that you can leave whenever you like.
Questions
SEO for plumbers: your questions.
Can't see yours? Ask the assistant in the corner, or call or text 07494 833710.
If most of your work comes from local customers, usually yes. Plumbing and heating searches are frequent and urgent, and the firms at the top of Google and the map get most of the calls.
Yes. Boiler installations are high-value and people search for them specifically, often with a brand or a town. A dedicated page gives you a much better chance of ranking than a mention on a general services page.
Ideally before the cold weather, but it's never too late. Google profile improvements help within weeks, and rankings you build this winter keep working next winter too.
No. I work with plumbers, heating engineers, drainage firms and bathroom fitters: anyone whose work comes from local customers searching online.
Keep reading
More for trades businesses.
- How much does SEO cost for tradesmen in the UK?Guide: SEO pricing→
- How to get your trade business recommended by ChatGPTGuide: AI search→
- Google Business Profile checklist for tradesmenGuide: Google Maps→
- How to get more Google reviews as a tradesmanGuide: Google reviews→
- SEO for roofers→
- SEO for electricians→
Get in touch
Let's get you onto page one.
Hi, I'm Oscar Jones.
I run Page One Trades from Nottinghamshire and work with trades across the UK. You deal with me from the first call to every monthly report, and I keep my client list small so every business gets proper attention.
Fill in the form and I'll show you exactly what's holding your business back. Or call or text me if you'd rather talk.
07494 833710
pageonetrades@gmail.com
Get your free audit
Takes a minute. I'll email you what's holding you back on Google and how to fix it. Free, with no obligation.